Most firms avoid both complete standardization and complete customization.
Correct Answer:
Verified
Q21: Which of the following is asserted by
Q22: A firm that follows an ethnocentric approach
Q23: Digitex, an MNE, customizes its marketing mix
Q24: Standardization implies that power and control should
Q25: It is important for a firm to
Q27: Which approach to marketing allows the firm
Q28: What organizational characteristic is suggested by the
Q29: Timex and Rolex both follow a differentiation
Q30: Which of the following is a disadvantage
Q31: Which of the following is an advantage
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