Which approach to marketing allows the firm to provide essentially the same product or service in different markets and to use essentially the same marketing approach globally?

Question

Quizplus · Accepted Answer

Geocentric marketing approach allows a firm to offer a standardized product or service across different markets globally, utilizing a consistent marketing strategy. This approach does not heavily adapt to local variations, unlike polycentric or multidomestic strategies.

Which Approach to Marketing Allows the Firm to Provide Essentially