What Organizational Characteristic Is Suggested by the Standardization Approach to International
What organizational characteristic is suggested by the standardization approach to international marketing?
A) centralized
B) decentralized
C) global product design
D) global area design
Correct Answer:
Verified
Q23: Digitex, an MNE, customizes its marketing mix
Q24: Standardization implies that power and control should
Q25: It is important for a firm to
Q26: Most firms avoid both complete standardization and
Q27: Which approach to marketing allows the firm
Q29: Timex and Rolex both follow a differentiation
Q30: Which of the following is a disadvantage
Q31: Which of the following is an advantage
Q32: A decentralized firm can more easily standardize
Q33: The geocentric approach calls for customization of
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