The geocentric approach calls for customization of the international marketing mix.
Correct Answer:
Verified
Q28: What organizational characteristic is suggested by the
Q29: Timex and Rolex both follow a differentiation
Q30: Which of the following is a disadvantage
Q31: Which of the following is an advantage
Q32: A decentralized firm can more easily standardize
Q34: The ethnocentric approach to standardization versus customization
Q35: Both the ethnocentric and geocentric approaches to
Q36: What advantage does a firm that standardizes
Q37: Standardization allows the firm to develop cost
Q38: The marketing mix involves a firm's product,
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