Standardization allows the firm to develop cost efficiencies in manufacturing, distribution, and promotion while customization allows a firm to tailor the marketing mix to meet customer needs.
Correct Answer:
Verified
Q32: A decentralized firm can more easily standardize
Q33: The geocentric approach calls for customization of
Q34: The ethnocentric approach to standardization versus customization
Q35: Both the ethnocentric and geocentric approaches to
Q36: What advantage does a firm that standardizes
Q38: The marketing mix involves a firm's product,
Q39: International marketing activities should not integrate with
Q40: Customized international marketing creates efficiencies in research
Q41: Sometimes legal or cultural factors force a
Q42: Which of the following is a tangible
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents