The ethnocentric approach to standardization versus customization is the most difficult to achieve.

Question

Quizplus · Accepted Answer

The ethnocentric approach, which involves using the home country's product standards and marketing strategies in foreign markets without significant adjustments, is generally not the most difficult to achieve. It is often easier to implement than adapting or customizing products and strategies to fit local markets, as it requires less research, investment, and change.

The Ethnocentric Approach to Standardization Versus Customization Is the Most