Interpersonal relationships, trust, friendships, and a firm's reputation are all examples of complex social phenomena that make capabilities costly to imitate.

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Complex social phenomena, such as interpersonal relationships, trust, friendships, and a firm's reputation, cannot be easily replicated by competitors and therefore make a company's capabilities difficult to imitate, ultimately adding value to the firm.

Interpersonal Relationships, Trust, Friendships, and a Firm's Reputation Are All