Business-level strategy can be thought of as the firm's core strategy.

Name: Business-level strategy can be thought of as the firm's core strategy.
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Question

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Business-level strategy is the overall strategy a firm uses to gain competitive advantage in its chosen market. It includes the firm's positioning, product or service offerings, target customers, and value proposition. It is considered the core strategy because it is the foundation for all other strategies within the firm.

Business-Level Strategy Can Be Thought of as the Firm's Core