Virtually anything can be a basis for a firm to create a differentiated product or service.

Question

Quizplus · Accepted Answer

Differentiation is about offering customers something unique that sets a product or service apart from its competitors. This can be achieved through features, benefits, design, technology, customer service, branding, and many other factors. Therefore, virtually anything can be used as a basis for differentiation, as long as it meets the needs, preferences, and expectations of the target market.

Virtually Anything Can Be a Basis for a Firm to Create