When selecting a business level strategy, the firm must determine all of the following EXCEPT
A) How will the customer's needs be satisfied?
B) Who is the customer?
C) What are the customers' needs?
D) Why should these customers' needs be satisfied?

Question

Quizplus · Accepted Answer

The firm must determine how the customer's needs will be satisfied, who the customer is, and what their needs are in order to choose a business level strategy. The only option that does not need to be determined is why these customers' needs should be satisfied, as this is generally assumed to be in order to generate profits and maintain a sustainable business.

When Selecting a Business Level Strategy, the Firm Must Determine