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The Management of Strategy
Quiz 6: Corporate-Level Strategy
Path 4
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Question 1
True/False
Compared with related constrained firms, related linked firms share fewer resources and assets between their businesses, concentrating instead on transferring knowledge and core competencies between the businesses.
Question 2
True/False
Antitrust regulation, tax laws, and low performance are all value-neutral reasons why firms engage in diversification.
Question 3
True/False
Successful product diversification is expected to increase the variability in the firm's profitability since the earnings are generated from several different business units.
Question 4
True/False
Revenues for United Parcel Service (UPS) are derived from the following business segments: 60 percent from U.S. package delivery operations, 22 percent from international package delivery, and 18 percent from non-packaging operations. The best description of the corporate level strategy of UPS is unrelated diversification.
Question 5
True/False
All of Krispy Kreme's revenues come from its one main product, doughnuts. It can be considered a classic example of a firm following a related constrained strategy.
Question 6
True/False
GE (discussed in the Chapter 6 Opening Case) is an example of a firm following the related constrained diversification strategy (i.e., different businesses that are highly related).
Question 7
True/False
In the Chapter 6 Opening Case, GE achieved growth and diversification through mergers and acquisitions.
Question 8
True/False
A major advantage of diversification is that overall monitoring costs are reduced, since each separate business comes under the control of corporate headquarters.
Question 9
True/False
Corporate-level strategies are strategies a firm uses to diversify its operations from a single business competing in a single market into several product markets and, most commonly, into several businesses.
Question 10
True/False
In the Chapter 6 Strategic Focus, the Publicis Groupe creates value across its three groups not by sharing resources and assets, but rather by transferring knowledge and core competencies.
Question 11
True/False
GE (discussed in the Chapter 6 Opening Case) is an example of a firm that used its corporate strategy to achieve competitive advantage by selecting and managing a group of different businesses competing in different product markets.