Jewelry, perfume, beer, and law firm services all use prestige pricing as a pricing strategy.

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Prestige pricing is a strategy where prices are set higher than normal because the product or service is considered to be more luxurious, exclusive, or of higher quality. Jewelry, perfume, and beer (especially craft or premium brands) often use this strategy to enhance their brand image and appeal to consumers seeking luxury or exclusivity. Law firms also use prestige pricing, charging higher rates for their services to reflect their expertise, reputation, and the perceived value of their legal counsel.

Jewelry, Perfume, Beer, and Law Firm Services All Use Prestige