Richard Walton's principle "diffuse or die" means that if diffusion does not occur, the pilot project and its leaders become more and more isolated.

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Richard Walton's principle "diffuse or die" suggests that for a pilot project to succeed and have a lasting impact, its ideas and practices must spread beyond the initial test environment. Without diffusion, the project risks stagnation and the leaders may become isolated, hindering broader organizational change.

Richard Walton's Principle "Diffuse or Die" Means That If Diffusion