Richard Walton's principle "diffuse or die" means that if diffusion does not occur, the pilot project and its leaders will have to leave the organization.

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Richard Walton's principle "diffuse or die" refers to the idea that for a pilot project or innovation to survive and thrive within an organization, it must be spread or diffused throughout the organization. It doesn't imply that the project leaders must leave the organization if diffusion does not occur, but rather that the project may fail to achieve its intended impact or sustainability if it is not effectively disseminated.

Richard Walton's Principle "Diffuse or Die" Means That If Diffusion