The use of a seductive woman to sell cars is based on _____, which says the buyer will pair the positive emotional response to the woman with the car being promoted in the advertisement.

Question

Quizplus · Accepted Answer

Classical conditioning involves pairing a neutral stimulus (in this case, the car) with an unconditioned stimulus that elicits an unconditioned response (the seductive woman, which elicits a positive emotional response). Over time, the car becomes a conditioned stimulus that elicits a conditioned response (the positive emotional response initially triggered by the woman). This advertising strategy relies on the buyer associating the positive feelings elicited by the woman with the car.

The Use of a Seductive Woman to Sell Cars Is