Alfredo has wanted a new car for many months.He recently bought one because the salesperson showed him several consumer articles with independently high rankings of the car, and offered logical arguments for why this was an especially good value.This is an example of _____.

Question

Quizplus · Accepted Answer

The central route to persuasion involves being persuaded by the content of the message itself, through logical arguments and evidence. In this scenario, Alfredo was convinced to buy the car based on the logical arguments presented by the salesperson and the high rankings in consumer articles, which is characteristic of the central route to persuasion.

Alfredo Has Wanted a New Car for Many Months