A stronger and more durable attitude change is more likely when the _____ route to persuasion is used.

Question

Quizplus · Accepted Answer

The central route to persuasion, as described in the Elaboration Likelihood Model (ELM), involves careful and thoughtful consideration of the true merits of the information presented. This route leads to stronger and more durable attitude changes because it is based on high involvement and cognitive processing of the message.

A Stronger and More Durable Attitude Change Is More Likely