Jeff wants to buy a smart phone,but he doesn't know much about technology and is too busy to read or research different brands.According to ELM,Jeff will most likely be persuaded by ______.
A)an assimilation effect
B)behavior intention
C)peripherally routed messages
D)the latitude of acceptance

Question

Quizplus · Accepted Answer

According to the Elaboration Likelihood Model (ELM), when someone is not motivated or able to process information deeply, they are more likely to be influenced by peripheral cues, such as endorsements or superficial features, rather than detailed information.

Jeff Wants to Buy a Smart Phone,but He Doesn't Know