The World Wildlife Foundation asks that people make a donation that could greatly aid endangered species.In order to help,however,people need only donate .34¢ a day.By stating that the donation could have a large impact,but asking for a small amount,is which peripheral tactic?
A)scarcity
B)social proof
C)contrast effects
D)liking

Question

Quizplus · Accepted Answer

The tactic used is contrast effects, which involves highlighting the difference between a small cost and a large benefit to make the small cost seem more appealing.

The World Wildlife Foundation Asks That People Make a Donation