Jason, the CEO of a Small Company, Is Writing a Persuasive

Jason, the CEO of a small company, is writing a persuasive memo to his employees to encourage them to cut operating costs. What should he do to generate co-operation and buy-in?

A) He should not worry about it too much. After all, he's the boss, so they'll have to co-operate.
B) He should threaten employees with examples of what will happen if they don't co-operate.
C) He should remind employees that he is the one in charge and they must comply.
D) He should write the memo asking employees for their cost-cutting ideas while focusing on benefits.