In a letter advertising its recycling services, the Greenfield Recycling Company stresses that customers will feel the satisfaction of knowing that they have helped to preserve the environment. Which of the following persuasive techniques are they relying on?

Question

Quizplus · Accepted Answer

The company is appealing to the reader's emotions by suggesting they will feel good about helping the environment, which is an indirect benefit rather than a direct, tangible benefit.

In a Letter Advertising Its Recycling Services, the Greenfield Recycling