Anson Apparel's marketing message in the United States is one of apparel for the rugged man who spends most of his time outdoors. While this marketing message has worked very well for the company, it is concerned about using the same marketing message in its new market in China. What factor limits Anson Apparel's ability to use the same marketing message in both the United States and China?
A) channel exclusivity
B) channel quality
C) cultural differences
D) concentrated retail systems
E) fragmented retail systems

Question

Quizplus · Accepted Answer

Cultural differences between the United States and China may require different marketing messages to effectively resonate with consumers in each market.

Anson Apparel's Marketing Message in the United States Is One