Lots-of-Light Lanterns manufactures emergency lighting systems and markets them in underdeveloped countries that often lack easy access to electrical power. As the owner, LaTisha Reynolds knows that to successfully enter a foreign market, the retailers will have to be educated on how these products work. What factor is she considering?
A) channel exclusivity
B) channel quality
C) channel length
D) channel dominance
E) channel concentration

Question

Quizplus · Accepted Answer

LaTisha Reynolds is considering channel quality, which involves ensuring that retailers are knowledgeable and capable of effectively selling and supporting the product.

Lots-Of-Light Lanterns Manufactures Emergency Lighting Systems and Markets Them in Underdeveloped