A ________ strategy relies primarily on mass media advertising as opposed to personal selling.
A) telemarketing
B) pull
C) push
D) customized
E) point-of-purchase

Name: A ________ strategy relies primarily on mass media advertising as opposed to personal selling. A) telemarketing B) pull C) push D) customized E) point-of-purchase
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Question

Quizplus · Accepted Answer

A pull strategy focuses on creating demand for a product through mass media advertising and consumer promotions to encourage consumers to request the product from retailers.

A ________ Strategy Relies Primarily on Mass Media Advertising as Opposed