Source effects are damaging for an international business when
A) promotional messages are used to stress the positive performance attributes of its product.
B) fewer firms compete for the attention of prospective customers in developing countries.
C) the firm's marketing strategy emphasizes personal selling rather than mass media advertising.
D) potential consumers in a target country have a bias against foreign firms.
E) international businesses deemphasize their foreign origins.

Question

Quizplus · Accepted Answer

Source effects are damaging when potential consumers have a bias against foreign firms, as this can negatively impact their perception of the product or brand.

Source Effects Are Damaging for an International Business When