While wines from the United States have won prizes in international blind taste tests, the perception of American wines is generally low in continental Europe, particularly France. ________ refers to the extent to which the place of manufacturing influences product evaluations.
A) Noise levels
B) Country of origin effects
C) Cultural barriers
D) Push strategies
E) Pull strategies

Question

Quizplus · Accepted Answer

Country of origin effects refer to the influence of the place of manufacturing on product evaluations.

While Wines from the United States Have Won Prizes in International