Savannah Pecans is a fourth-generation family business. The company has concentrated on the U.S. market by selling its products primarily in the United States but now wants to sell abroad. The board of directors is hesitant about new markets because of their lack of knowledge regarding foreign legal systems and languages. What is the likely reason behind this hesitation?
A) poor education
B) a lack of trust
C) tariff barriers
D) rapid
E) licensing arrangements

Question

Quizplus · Accepted Answer

The board's hesitation is likely due to a lack of trust stemming from unfamiliarity with foreign legal systems and languages, which can create uncertainty and perceived risk in entering new markets.

Savannah Pecans Is a Fourth-Generation Family Business