Comp-U-Learn Inc. prides itself on a competitive advantage based on their proprietary educational software technology. What two entry modes should the company avoid in order to minimize the risk of losing this technology?
A) joint venture and wholly owned subsidiary
B) exporting and franchising
C) acquisitions and greenfield ventures
D) licensing and joint venture
E) licensing and exporting

Question

Quizplus · Accepted Answer

Licensing and joint ventures should be avoided as they involve sharing technology with partners, increasing the risk of losing proprietary technology.