Service Corp. International provides customer service support for a variety of industries. Their brand name is well known, and as a service firm, it does not have to protect any proprietary technology. What mode of entry is most suitable for service companies like Service Corp. International where its main asset is its brand name?
A) exporting
B) franchising
C) licensing
D) turnkey projects
E) cross-licensing

Question

Quizplus · Accepted Answer

Franchising is suitable for service companies with a strong brand name as it allows them to expand their brand and service model without the need to protect proprietary technology, leveraging their brand as the main asset.