During sales at her accessories store, Manila likes to display large signs in the store window to attract customers. She also puts up placards to display the reduced prices for all the items. This allows her to handle sales without increasing the number of sales staff. The given scenario exemplifies:

Question

Quizplus · Accepted Answer

The scenario describes improvements in the servicescape, which refers to the physical environment of a service business that can influence customer perceptions and behavior.

During Sales at Her Accessories Store, Manila Likes to Display