Question 1

Nefchio.com is a popular website among online gamers. It uses interactive and collaborative features to create a richer, more interesting, and more useful experience for its users to beat the competition in the industry. In this scenario, Nefchio.com uses a new approach called _____.
A) Web 2.0
B) extranet
C) InterNIC
D) Internet2

Accepted Answer

Web 2.0 refers to the second generation of the World Wide Web, which emphasizes user-generated content, usability, and interoperability, focusing on interactive and collaborative features.

Question 2

Which of the following exemplifies the use of a cybermediary?
A) Haider buys a football online and pays for it through a third-party's transaction page.
B) Braxtos Inc. allows its users to collaborate on its website by leaving comments.
C) Marshall, a programmer, ask experts in the relevant area to explain how they solve problems.
D) Petso Corp. uses powerful statistical techniques to analyze data to identify useful information.

Accepted Answer

A cybermediary is an online intermediary that facilitates transactions between buyers and sellers, often by providing a secure platform for payment processing, as exemplified by Haider using a third-party's transaction page.

Question 3

_____ is an Internet marketing strategy that tries to involve customers and others not employed by the seller in activities that help promote the product.
A) Viral marketing
B) Call to action marketing
C) Close range marketing
D) Outbound marketing

Accepted Answer

Viral marketing is a strategy that encourages individuals to share a marketing message with others, thereby spreading the message like a virus and involving customers in promoting the product.

Question 4

Gregor loves playing video games on his mobile phone. He keeps checking for newly launched games and downloads them from various websites. In this scenario, Gregor is involved in:
A) business-to-business e-commerce.
B) business-to-consumer e-commerce.
C) business-to-government e-commerce.
D) consumer-to-consumer e-commerce.

Accepted Answer

Gregor is downloading games from websites, which is a transaction between businesses (game developers or distributors) and a consumer (Gregor), fitting the business-to-consumer e-commerce model.

Question 5

Websites that incorporate interactive and collaborative features to create a richer, more interesting, and more useful experience for their users are known as _____.
A) Web 2.0 sites
B) InterNIC sites
C) Internet2 sites
D) extranet sites

Accepted Answer

Web 2.0 sites are websites that incorporate interactive and collaborative features to create a richer, more interesting, and more useful experience for their users.

Question 6

In the context of e-commerce, most websites transmit online payment information using _____ to ensure safe transactions.
A) an intranet
B) a secure socket layer protocol
C) InterINC
D) Hypertext Markup Language

Accepted Answer

A secure socket layer protocol (SSL) is a security protocol that provides secure communication between a web browser and a web server. SSL is used to protect online payment information by encrypting it so that it cannot be intercepted and read by unauthorized parties.

Question 7

In the context of using information technology in the business-to-consumer market, identify a true statement about opt-in emails.
A) They are unsolicited commercial emails.
B) They are messages that a receiver has explicitly chosen to receive.
C) They are spam that facilitate pharming.
D) They are used by hackers to break into a computer system.

Accepted Answer

Opt-in emails are messages that recipients have explicitly agreed to receive, usually by signing up or subscribing to a mailing list.

Question 8

Unlike business-to-consumer (B2C) e-commerce, business-to-business (B2B) e-commerce involves:
A) extensive negotiation over specifications, delivery, installation, support, and other issues.
B) very large typical individual transactions.
C) customers who do little research and often base their purchases on impulse.
D) firms that seldom develop a close working relationship with individual customers.

Accepted Answer

Extensive negotiation is a key characteristic of B2B e-commerce, as businesses often need to agree on complex terms such as specifications, delivery, installation, support, and other issues.

Question 9

Which of the following is a difference between business-to-consumer (B2C) e-commerce and business-to-business (B2B) e-commerce?
A) In B2C e-commerce, the number of customers in the target market is very large, whereas in B2B e-commerce, the number of customers in the target market is often limited to a few major business customers.
B) In B2C e-commerce, the size of a typical individual transaction is very large, whereas in B2B e-commerce, the size of a typical individual transaction is relatively small.
C) In B2C e-commerce, customers usually do careful multiple research before making a purchase, whereas in B2B e-commerce, purchases are mostly based on impulse.
D) In B2C e-commerce, buyers and sellers often develop close and long-lasting relationships, whereas in B2B e-commerce, firms seldom develop a close working relationship with individual customers.

Accepted Answer

In B2C e-commerce, the target market is large with many individual consumers, while B2B e-commerce typically involves fewer, larger business clients.

Question 10

Which of the following statements is true of viral marketing?
A) It attempts to get customers to communicate a firm's message to friends, family, and colleagues.
B) The strategy of viral marketing is unique to the Internet.
C) Legitimate viral marketing uses computer viruses to promote products.
D) It solely uses the employees of a firm to promote the firm's goods and services.

Accepted Answer

Viral marketing involves encouraging customers to share a company's message with others, leveraging word-of-mouth to spread information about products or services.

Question 11

In the context of using information technology in the business-to-consumer market, which of the following statements is true of opt-in emails?
A) They are unsolicited commercial emails.
B) They tend to reach interested consumers.
C) They facilitate pharming.
D) They are used by hackers to break into a computer system.

Accepted Answer

Opt-in emails are sent to consumers who have explicitly agreed to receive them, indicating their interest in the content, thus reaching an interested audience.

Question 12

In business-to-business (B2B) e-commerce, _____.
A) most purchases are based on impulse
B) the negotiations include a large number of business customers
C) the size of a typical individual transaction is relatively small
D) buyers and sellers often develop close and long-lasting relationships

Accepted Answer

In B2B e-commerce, transactions often involve large volumes and high value, leading to the development of close and long-lasting relationships between buyers and sellers.

Question 13

SafeTransact is an Internet-based company that specializes in the secure electronic transfer of funds between businesses and clients. It uses some Internet tools to ensure the security of the online transactions. In this scenario, SafeTransact is a(n) _____.
A) expert system
B) cybermediary
C) intranet
D) data warehouse

Accepted Answer

SafeTransact is a cybermediary because it acts as an intermediary that facilitates secure electronic transactions over the internet between businesses and clients.

Question 14

The presence of a small closed lock icon near the bottom of your web browser indicates that the site that you are using for your business uses _____.
A) a secure socket layer protocol
B) Wireshark
C) an open source packet analyzer
D) Internet2

Accepted Answer

The lock icon indicates that the website is using a secure socket layer (SSL) protocol, which encrypts data to ensure secure communication over the internet.

Question 15

Zahra buys a product from a high-end store, and the sales representative asks her to fill out a customer registration form so that she can avail discount offers and receive notifications about new products in the future. Although providing one's mailing details is optional, Zahra provides her details as she wants to be updated about any new products that the store has to offer. In this context, which of the following statements is true?
A) Zahra is a victim of phishing.
B) Zahra has chosen to receive opt-in emails.
C) Zahra has chosen to receive push emails.
D) Zahra is exposed to viral marketing.

Accepted Answer

Zahra has voluntarily provided her details to receive updates and offers, which means she has opted in to receive emails from the store.

Question 16

Everything.com, an online cosmetics portal, does not allow its customers to reach the final billing section unless they share its offer links with at least two friends. In this scenario, everything.com uses _____ to communicate its message.
A) Web 2.0
B) cybermediary
C) viral marketing
D) InterINC

Accepted Answer

Everything.com is using viral marketing by encouraging customers to share offer links with friends, leveraging social networks to spread its message.

Question 17

Zestincorp.com, an online clothes store, asks customers if they wish to receive promotional messages from the website when they checkout their orders. Customers can avail discount offers and receive notifications about new products in the future when they agree to receive promotional messages. In this scenario, zestincorp.com uses _____ as its advertising medium.
A) an intranet
B) a cybermediary
C) opt-in emails
D) expert systems

Accepted Answer

The answer of Zestincorp.com, an online clothes store, asks customers...

Question 18

Osmectes Corp. has included a feature in its website that enables its employees to receive help from other employees. This support system allows employees to provide information and guidance to others. Employees can seek help regarding any work-related issue through this system. In this scenario, Osmectes Corp. is using _____.
A) Enterprise 2.0
B) a cybermediary
C) InterNIC
D) Internet2

Accepted Answer

Enterprise 2.0 refers to the use of social software platforms within companies, or between companies and their partners or customers, to facilitate information sharing and collaboration. Osmectes Corp.'s feature for employee support aligns with this concept.

Question 19

In the context of cybermediaries, _____, operated by PayPal, enables U.S. residents to send money, reload phones, and pay bills in 56 different countries.
A) Ezetap
B) Iron Pearl
C) CyActive
D) Xoom

Accepted Answer

Xoom, operated by PayPal, is a service that allows U.S. residents to send money, reload phones, and pay bills in multiple countries.

Question 20

Which of the following cybermediaries operates Braintree, which is used to handle companies' web and mobile payments?
A) Ezetap
B) PayPal
C) PayLNK
D) Venmo

Accepted Answer

PayPal operates Braintree, which is a payment gateway service used by companies to handle web and mobile payments.

Quiz 16: Managing Information Technology: Finding New Ways to Learn and Link

Nefchio.com is a popular website among online gamers. It uses interactive and collaborative features to create a richer, more interesting, and more useful experience for its users to beat the competition in the industry. In this scenario, Nefchio.com uses a new approach called _____.

Which of the following exemplifies the use of a cybermediary?

_____ is an Internet marketing strategy that tries to involve customers and others not employed by the seller in activities that help promote the product.

Gregor loves playing video games on his mobile phone. He keeps checking for newly launched games and downloads them from various websites. In this scenario, Gregor is involved in:

Websites that incorporate interactive and collaborative features to create a richer, more interesting, and more useful experience for their users are known as _____.

In the context of e-commerce, most websites transmit online payment information using _____ to ensure safe transactions.

In the context of using information technology in the business-to-consumer market, identify a true statement about opt-in emails.

Unlike business-to-consumer (B2C) e-commerce, business-to-business (B2B) e-commerce involves:

Which of the following is a difference between business-to-consumer (B2C) e-commerce and business-to-business (B2B) e-commerce?

Which of the following statements is true of viral marketing?

In the context of using information technology in the business-to-consumer market, which of the following statements is true of opt-in emails?

In business-to-business (B2B) e-commerce, _____.

SafeTransact is an Internet-based company that specializes in the secure electronic transfer of funds between businesses and clients. It uses some Internet tools to ensure the security of the online transactions. In this scenario, SafeTransact is a(n) _____.

The presence of a small closed lock icon near the bottom of your web browser indicates that the site that you are using for your business uses _____.

Everything.com, an online cosmetics portal, does not allow its customers to reach the final billing section unless they share its offer links with at least two friends. In this scenario, everything.com uses _____ to communicate its message.

In the context of cybermediaries, _____, operated by PayPal, enables U.S. residents to send money, reload phones, and pay bills in 56 different countries.

Which of the following cybermediaries operates Braintree, which is used to handle companies' web and mobile payments?