Single Tone, a local music and video store, consistently offers music CDs and movie DVDs at lower prices than its competitors. The pricing strategy that Single Tone uses is high/low pricing.

Question

Quizplus · Accepted Answer

High/low pricing involves alternating between high prices and promotional discounts, whereas consistently offering lower prices is more characteristic of an everyday low pricing strategy.

Single Tone, a Local Music and Video Store, Consistently Offers