Which of the following statements best defines a channel of distribution?
A) It is the network of regulatory agencies that regulate production strategies.
B) It is the network of organizations and processes that links producers to consumers.
C) It is a theory that suggests retail firms and retail categories become more upscale as they go through their life cycles.
D) It is the path through which products are produced and packaged in an assembly line.

Question

Quizplus · Accepted Answer

A channel of distribution refers to the network of organizations and processes that facilitate the movement of products from producers to consumers.

Which of the Following Statements Best Defines a Channel of Distribution