Allied Corp. is redesigning its path through which its products reach its consumers. The path involves producers, wholesalers, retailers, and customers. In the given scenario, it can be said that Allied Corp. is redesigning its _____.
A) channel of distribution
B) production operations
C) customer relationship channels
D) ABC system

Question

Quizplus · Accepted Answer

Allied Corp. is redesigning its channel of distribution, which involves the path that products take from producers to consumers, including intermediaries like wholesalers and retailers.