_____ is a classic distribution theory that suggests that retail firms and retail categories become more upscale as they go through their life cycles.
A) The bargaining theory
B) The wheel of retailing
C) The hierarchy of needs theory
D) Breakeven analysis

Question

Quizplus · Accepted Answer

The wheel of retailing is a theory that describes how retail firms and categories evolve over time, often starting with low prices and basic services and gradually becoming more upscale and offering more services as they mature.

_____ Is a Classic Distribution Theory That Suggests That Retail