Bolve Technologies is a small-scale smartphone manufacturer. It advertises its phones via television commercials. Customers can buy these phones only by placing a call to the sales reps of Bolve Technologies. It is evident that Bolve Technologies is engaged in _____.
A) e-tailing
B) direct response retailing
C) direct selling
D) vending

Question

Quizplus · Accepted Answer

Bolve Technologies uses television commercials to prompt customers to call and place orders, which is a form of direct response retailing.

Bolve Technologies Is a Small-Scale Smartphone Manufacturer