Penetration pricing is a strategy where:
A) traffic in retail stores is increased by special sales on a limited number of products.
B) product prices are increased rapidly to target upscale consumers.
C) each individual sale typically yields a tiny profit.
D) loss leaders are temporarily priced below cost to drive traffic.

Question

Quizplus · Accepted Answer

Penetration pricing involves setting a low price for a new product to attract customers and gain market share, often resulting in small profits per sale initially.

Penetration Pricing Is a Strategy Where