In the context of the various pricing strategies, which of the following statements is true of high/low pricing?
A) It can encourage consumers to pay a premium on the purchased products.
B) It can train consumers to buy only when products are on sale.
C) It can entice price-insensitive consumers to buy high when a product first enters the market.
D) It tries to increase traffic in retail stores by special sales on all products.

Question

Quizplus · Accepted Answer

High/low pricing can train consumers to buy only when products are on sale, as they become accustomed to waiting for discounts.

In the Context of the Various Pricing Strategies, Which of the Following