AS Mart is a supermarket. It sells all its products at highly discounted rates. The company aims to achieve long-term profitability through high sales volume. In the context of pricing strategies, it is evident that AS Mart has adopted the strategy of _____.
A) everyday-low pricing
B) penetration pricing
C) high/low pricing
D) loss-leader pricing

Question

Quizplus · Accepted Answer

AS Mart aims to achieve long-term profitability through high sales volume by selling all its products at highly discounted rates. This is consistent with the everyday-low pricing strategy, which involves setting prices at a consistently low level to attract and retain customers.

AS Mart Is a Supermarket