Joanne works in the marketing department of a toy manufacturing company. Her company offers discounts for soft toys but sells electronic toys at a price higher than that of its competitors. In this scenario, Joanne's company has adopted the _____ strategy.

Question

Quizplus · Accepted Answer

The company offers discounts on soft toys (low pricing) and sells electronic toys at a higher price (high pricing), which is characteristic of a high/low pricing strategy.

Joanne Works in the Marketing Department of a Toy Manufacturing