Blue Line Eateries is a large-scale grocery store. The store offers steep discounts only on packaged corn flour and whole wheat cereals, and it sells the rest of the products at their respective maximum retail prices. The company chooses a different set of products every month and offers discounts only on that set of products. In the context of pricing strategies, it is evident that Blue Line Eateries has adopted the strategy of _____.

Question

Quizplus · Accepted Answer

Blue Line Eateries offers steep discounts on a limited set of products each month, while selling the rest of the products at their maximum retail prices. This is consistent with the high/low pricing strategy, where retailers offer deep discounts on a few items to attract customers and generate sales.

Blue Line Eateries Is a Large-Scale Grocery Store