Which of the following statements is true of demand-based pricing?
A) It is less risky than cost-based pricing.
B) It is more market-focused than cost-based pricing.
C) It involves layering the profit margin on the cost of a product to determine its price.
D) It begins by determining the actual cost of each product.

Question

Quizplus · Accepted Answer

Demand-based pricing is more market-focused because it sets prices based on consumer demand and perceived value rather than just the cost of production.

Which of the Following Statements Is True of Demand-Based Pricing