Streetlore, a footwear manufacturing company, makes business and casual shoes for both men and women. The company also makes school bags for children between the ages of five to ten years. The entire line of goods made by Streetlore represents the _____ of the company.
A) product chain
B) marketing mix
C) supply chain
D) product mix

Question

Quizplus · Accepted Answer

The product mix refers to the complete range of products that a company offers, which in this case includes business and casual shoes for men and women, as well as school bags for children.

Streetlore, a Footwear Manufacturing Company, Makes Business and Casual Shoes