Bolve, a company that essentially made leather bags and jackets, introduces men's cologne under its new category of skincare products. In this case, Bolve is engaged in _____.
A) market segmentation
B) product bundling
C) brand extension
D) line extension

Question

Quizplus · Accepted Answer

Brand extension occurs when a company uses its established brand name to launch a product in a new category, such as Bolve introducing men's cologne under skincare products.

Bolve, a Company That Essentially Made Leather Bags and Jackets