Jackson runs a chain of small retail stores called Wandmin that sells bottled water, fresh juices, desserts, and some snacks. All outlets of Wandmin are either in the middle of or at the end of walking trails in Jackson's hilly hometown, where several tourists go hiking. In the context of marketing, which of following utilities does Wandmin most likely provide?
A) Form utility
B) Time utility
C) Place utility
D) Ownership utility

Question

Quizplus · Accepted Answer

Wandmin provides place utility by being strategically located at the end or middle of hiking trails, making it convenient for hikers to access refreshments.

Jackson Runs a Chain of Small Retail Stores Called Wandmin