Julian Colton is an athlete who has won Olympic medals in various track events. He endorses the health drinks of Kaylao, a company that manufactures and sells organic food products. Kaylao shows Colton in its television advertisements and hoardings to gain public's attention. Which of the following marketing strategies does this scenario best illustrate?
A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question

Quizplus · Accepted Answer

This scenario illustrates people marketing, where a company uses a well-known individual, like an athlete, to promote its products and attract customers.

Julian Colton Is an Athlete Who Has Won Olympic Medals