The state government of the state of Bompahiam rewards writers who write freelance articles about the state tourism. Travel freelancers mostly write about Bompahiam's tourist-friendly people who speak multiple languages, its coral reefs, its efficient and well-connected public transportation system, and its four annual festivals. Which of the following marketing strategies does this scenario best illustrate?
A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question

Quizplus · Accepted Answer

This scenario best illustrates place marketing, as it involves promoting the state of Bompahiam as a tourist destination by highlighting its attractions and positive attributes.

The State Government of the State of Bompahiam Rewards Writers