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Hartown Medicare, a Private Hospital, Advertises at Bus Stops for Blood

Question 59

Multiple Choice

Hartown Medicare, a private hospital, advertises at bus stops for blood donation using the slogan: "Donate blood, save lives, stay healthy! You can donate blood at Hartown's 24/7." Which of the following marketing strategies does this scenario best illustrate?


A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Correct Answer:

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