Bolpalc, an automobile manufacturer, sends personalized diaries and other goodies every year to all the clients who puchased Bolpalc's luxury sedans. Which of the following marketing strategies does this scenario best illustrate?

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a marketing strategy that focuses on building and maintaining relationships with customers. Bolpalc's personalized diaries and other goodies are a way to show appreciation for their customers and to keep them coming back for more.

Bolpalc, an Automobile Manufacturer, Sends Personalized Diaries and Other Goodies