Rhonynn, an apparel shop, has a play area for kids in the store to keep them occupied while their parents shop. Kids of Rhonynn's loyalty cardholders are also given a toy or two to take home with them. Which of the following marketing strategies does this scenario best illustrate?

Question

Quizplus · Accepted Answer

This scenario illustrates customer relationship management as it focuses on building and maintaining a strong relationship with customers by providing added value and personalized experiences, such as a play area and toys for loyalty cardholders' children.

Rhonynn, an Apparel Shop, Has a Play Area for Kids